GlaxoSmithKline (GSK), the global leading healthcare company commits itself on improving the quality of human life by enabling people to do more, feel better and live longer with (paracetamol) Panadol® as the world’s trusted pain reliever, sold in more than 85 countries.

Panadol with Optizorb® is a type of paracetamol caplet that works five times faster than regular formulation. It contains the same amount of paracetamol (500 mg) found in Panadol, so you can feel confident in its ability to relieve pain such as headache and fever.

“Seven out of 10 Filipinos suffer from regular headaches. The time wasted on dealing with this kind of pain should have been better spent on more important things like quality time with the family,” says Jeoffrey Yulo, General Manager – Consumer Healthcare, GSK Philippines. “This dilemma encourages GSK to continue providing a fast and effective solution like Panadol to pain sufferers.  What makes Panadol with Optizorb® truly different from other branded and generic paracetamol products is that it is the only product to contain Optizorb®, which has revolutionized the way paracetamol tablets are dispersed in the body, so it allows paracetamol to reach the bloodstream more quickly and be carried to where it acts to fight pain, five times faster.”

This year, Panadol brings more focus to help take away the pain for faster recovery and more super moments with the ones you love. Bringing this life-affirming message to the fore is father/athlete/host Ryan Agoncillo, together with his son Lucho. Ryan is known to be a dedicated father to his children – Yohan and Lucho – and spends as much time as he can with his family.

Mr. Jeoffry Yulo (Gen. Mgr. GSK), Dr. Joy Luat-Inciong, Ryan Agoncillo
As a sportsman who is into motorcycles and triathlons, Ryan is no stranger to aches and pain. But he doesn’t let any kind of discomfort like headache get in the way of a quality time with his equally energetic son, making their moments together pain-free. But whenever pain or headache strikes, he puts his trust on Panadol. And like a true superhero, he has the power of quick recovery in the eyes of his son.

“My family is my top priority. Even if I get busy with work and my other pursuits, I make sure that I get to spend quality with my wife and my kids. But, sometimes, because of my workload, I suffer from terrible headaches,” Ryan relates. “Fortunately, there’s Panadol. It offers fast relief to make my super moments with my family pain-free! Indeed, when pain is gone, life takes its place.”

(Paracetamol) Panadol® with Optizorb® comes in 36 x 10s dispenser box and a 10s pack. Each tablet has an SRP of PHP 4.00 and is available at all leading drugstores nationwide. 


It was four years ago when I remembered the feeling knowing that I will become a parent soon--that I will be carrying a blessing inside my body. It was indeed a peculiar feeling. The same peculiar feeling with all the firsts that happened during the course of my pregnancy. The first time I heard their heartbeat, their first kick, their first somersault inside my tummy. Pregnancy and motherhood may be bittersweet, but it sure was a wonderful experience forever treasured with our little ones.


During my first baby shower, a friend gifted me with pampers nappy and never knew that it was the most useful gift. As a first time mom, I never knew that there is a diaper that can really achieve a good night sleep for this little bub. It was the very first nappy that I have ever used for my son and was very happy with it. It kept him dry the entire night and was able to sleep properly. Babies who get a complete sleep will have a happy and healthy development, and I know he sure did.



Few weeks ago, Pampers threw a baby shower for mommies and introduced a baby book called #FirstsWithPampers wherein you can create digitally the milestones of your little ones and be able to print them later on, a great way to keep memories of your children. You can be creative as you can when creating the baby book.

Unveiling of the new look of Pampers
Dryness test between Pampers and Brand X
During also the baby shower, they also introduced their newest ambassador, Andi Manzano-Reyes who just recently gave birth to her baby girl, Pilar Olivia. She also shared the joys of her pregnancy as well as her experiences.

Thank you so much for the token Pampers. I miss this little girl's cheeks! It was definitely a wonderful photo hanging on our wall. 


If you want to create your babies’ baby book, just log in to your Facebook account and like the Pampers' Facebook Page and you may start being creative in creating your child’s baby book.





Manila, Philippines, 19 March 2015 – Even the most ardent and self-proclaimed fashionistas will admit, practical and functional needs of real-world style trumps any runway or couture outfit. While style is a high priority for most women, it is sometimes compromised for tried and true basics. But what if women can have both?

Enter USOplus.com, the newest online shopping website to hit the Philippines. With the increase in demand of functional, yet fashionable pieces, USOplus is giving women access to a style for every story, delivered straight to their doorstop.

Technology has changed the way people interact with each other, and it has transformed the way they consume. E-commerce has been growing fast in the Asian market, with online shoppers embracing the new shopping trends.

With presence of over 19 years and 126 branches in the Philippines, the TID Group, a company originating from Taiwan, offering 3C (computer, consumer electronics, and communication) products, repair services, and digital music services, decided to invest in E-commerce. Together with the Taiwanese Online Business Crew, they are bringing www.USOplus.com to the Philippines.

USOplus is a one-of-a-kind online shopping website that focuses on providing affordable, yet high quality clothing, accessories, bags, and shoes.  The brand approaches style with the idea of the customers wearing the outfit, and not the other way around. USOplus believes in clothing that allows you to take the spotlight.


Fast Fashion & Multivariate Style
USOplus captures, in an instant, the way couture has taken itself to the streets – by transforming the whimsy of unwearable runway designs into efficient, but no less stylish, street wear. The brand offers a unique mix of handpicked Korean and Japanese styles, to provide an exceptional and unique shopping experience for every customer.

“We’re taking the guesswork out of style,” begins Ruby Hung, CEO of USOplus. “We’re giving fashion enthusiasts more options and convenience, straight from their fingertips to their front door.”

In terms of look, the brand offers a collection that combines classic looks that will stand the test of time, ranging from casual to elegant, all with the right amount of edge to still make your outfit standout from the sea of ready-to-wear ensembles available in the market today. The staple pieces available on USOplus.com are not only trendy and comfortable, but also easy to incorporate into a variety of looks to help every person create the perfect wardrobe.


Fair Prices & Good Quality
USOplus carries the latest styles, from footwear to apparel, bags, and even accessories. The brand aims to be a one-stop-shop for all women’s fashion needs by making their collection of wearable and stylish products available online, with multi-delivery services that ensure everyone gets quality products in the most convenient way possible.

“It’s not enough to just provide a wide selection of items,” says Hung. “It’s about providing high-quality products that are priced fairly and shipped to you with a click of button. We want to make it easy for everyone who loves fashion to get these pieces into their wardrobes,” she adds.

The collections feature varying looks that will fit numerous aesthetics, but are still anchored on a style sensibility that is meant to stand the test of time. This does not only refer to designs that will weather changing fashion trends, but it also speaks of the quality of the different pieces.



Fascinating Shopping Experience
USOplus.com is easy to navigate. Products can easily be filtered by category, style, size, brand, color, or pricing. The ecommerce site guides consumers every step of the way, from choosing the payment method up to delivery type.

Credit card purchases are a given where you can expect your purchases to be delivered to your door, but for a country who has yet to embrace the credit card purchasing system, there is also the option to have your items delivered right at your doorstep and pay cash upon delivery. Customers also have the option to pay online and pick up their purchases at the store, or simply swing by the shop and pay directly.

USOplus upholds the ultimate shopping experience – beginning with the wide selection of fashionable and functional products – down to the simplicity with which you can pay for your purchases and have them delivered to you.

“It’s all about convenience—all within the context of functional but still perfectly stylish fashion,” ends Hung.

For more information on the TID Group, visit www.tidgroup.com. Stay updated with the latest trends and styles by visiting www.usoplus.com and www.facebook.com/usoplus.
Long before corporate social responsibility and volunteerism became a buzzword for brands and corporations, The Coffee Bean & Tea Leaf® has already made it an intrinsic mission and company philosophy.

It’s a commitment that they took on back in 2008, when they started the Give In To Giving, 12 Cups with The Coffee Bean & Tea Leaf® campaign, an initiative designed to share this mission with its loyal customers.
 
“It began by taking something that was relevant to customers at the time—the “planner craze,” if you will— and creating something more meaningful that could be an extension of our commitment as a brand to giving back. What spurred out of this intention was a Commemorative Notebook that became a medium for us, and our patrons, to support advocacies in need and share their blessings. It was and continues to be the only journal that encourages more purposeful action towards ones’ social responsibility,” explained Paolo del Rosario, Vice President for Marketing of The Coffee Bean & Tea Leaf®.

Customers were asked to collect 12 stamps and choose from any of the 12 advocacies and organizations that The Coffee Bean & Tea Leaf was supporting. These ranged from women’s groups, to children, animals, the environment, indigenous people or those with disabilities and illnesses. Completing all 12 stamps meant the customer could bring home the commemorative notebook that featured artworks from contemporary Filipino artists and proceeds collected went to each customer’s chosen organization. The original artworks featured in the covers of the Commemorative Notebook were also auctioned and were donated to the charities.
 
The entire campaign was such a success that not only was it well received by loyal patrons; it also won numerous awards.
 
The following year, The Coffee Bean & Tea Leaf® introduced its follow up with 24 Cups of Goodwill, where proceeds from the campaign were given to its 24 partner organizations. In 2010, for Changing Lives with Every Cup, they shifted their focus on sending scholars to school by partnering with Real Life Foundation and their Adopt-a-Scholar program, where the company was successfully able to send 8 scholars to university.
 
In 2012, they continued their efforts with the iBuild campaign, which helped raise sustainable housing solutions for impoverished families. And by 2014, they introduced the Brew Your Best Year campaign, which evolved their efforts into giving back to their loyal patrons by helping them give back to themselves as well. Through this initiative, they hope to help each person in their journey towards becoming the best version of themselves.
 
Their efforts through the years prove how a brand can become meaningful in addressing social change.
 
“It’s so much more than being well-intentioned; because at the end of the day, taking on social responsibility has to be part of a brand’s DNA,” says del Rosario.
Is it naïve to expect businesses to take on a responsibility as great as this, the way The Coffee Bean & Tea Leaf® did?
 
Not necessarily.
 
Companies today, locally and worldwide, are putting more focus on developing a culture of volunteerism and social responsibility—recognizing how working together can make a real difference in the community, while at the same time opening up opportunities for learning, cooperation and leadership within the organization.
 
What makes The Coffee Bean & Tea Leaf®’s efforts stand out however, is the sincerity that drives their initiatives, where they have managed to uplift the true essence of what it truly means to care.
Case-in-point, expanding annual efforts to now cover a full year of advocacies.
 
Consistently, The Coffee Bean & Tea Leaf® brings people together to participate in various community outreach events. “We place great effort into putting such events together not only for the sole purpose of helping the community, but also to encourage our own Customers and Team Members to spend meaningful time bringing joy to others in an impactful and sincere way,” explains Nella Lomotan, Engagement Marketing for The Coffee Bean & Tea Leaf®.
 
These pocket initiatives, held monthly, are part of the Caring Cup series. And whether it’s a simple story telling event in a hospital, a physical fitness session with public school students, a tree planting project, an art workshop for children with disabilities, each event is designed to foster the spirit of volunteerism and giving among its participants.  
In fact, last February 14, The Coffee Bean & Tea Leaf® made sure to create an avenue to give love and receive love as they mounted the “Paint the Town Red this Valentines’ event. Volunteers spent the day of love giving love to children with disabilities at AIME home via a t-shirt painting activity with the intent of giving kids something that they will always remember.
 






Electrolux, a global leader in home appliances, announced this year’s theme for its prestigious global design competition, Design Lab. On its 13th year, Electrolux Design Lab is looking for innovative ideas under the theme Healthy Happy Kids. Receiving over 1,700 submissions from over 60 countries every year, Electrolux doubled the cash prize to €10,000 or nearly P540,000 and a six-month paid internship at Electrolux.

Lars Erikson, Senior Vice President for Design at Electrolux and Head of the Design Lab Jury, launched this year’s competition. “Electrolux Design Lab is an exciting competition that drives innovation, spurs creativity and gives us a look into the future of home appliances. It also allows us to connect and collaborate with young, talented designers from around the world who want to make a difference.”

This 2015, children are at the heart of Design Lab with the theme "Healthy Happy Kids.” “Electrolux is looking for new solutions and bold ideas that will help improve the everyday lives of families with kids,” said Erikson.

“Last year, we have proven our place in the global arena when UP Diliman’s Anna Abjelina made it to the top 70. This only shows that Filipino design students have what it takes to compete globally and be recognized by the world,” explains Andrea Pionilla, Marketing Manager of Electrolux Philippines. “This year, we look forward to receiving more fresh ideas from more design students. We are very hopeful that another Filipino will rank high or even win this prestigious competition.”

Prizes doubled in 2015

Over the years, Electrolux Design Lab has given jobs and business opportunities to a good number of its former contestants. This 2015, Electrolux will give even more to the brightest design students. First prize in this year’s competition are €10,000 or nearly P540,000 and a six-month paid internship at an Electrolux global design center. The second placer will win €6,000 or almost P325,000 while the third placer will get €4,000 or nearly P215,000. Lastly, this year’s People’s Choice Award recipient will be awarded €2,000 or roughly P100,000.

Online competition leading to global recognition

Design Lab seeks ideas for products, accessories, consumables and services for three home appliance categories: Food Preparation, Fabric Care and Air Purification. To join, participants should submit the following: (1) a brief of their concept; (2) a visual sketch illustrating their concept; and (3) a description of the consumer benefits of their idea. Submission of entries is from March 4 to April 8, 2015. More about the competition and brief can be found at electroluxdesignlab.com.

The best entries will be published on the Design Lab website and promoted in social networking sites. This will offer the students an opportunity to be acknowledged by a global audience. The contest will be conducted in stages to encourage engagement between the students and Electrolux. Participants will build their concepts throughout the competition. They will be required to post and share new content and write a development blog that will chronicle their progress. Most importantly, they will receive feedback from experts from Electrolux as they further develop their ideas. The winner of the Design Lab will be chosen by a jury of world renowned professionals by the end of 2015.


Learn more about Design Lab in Electrolux social media channels:
Design Lab web site:electroluxdesignlab.com
Electrolux Facebook page: facebook.com/thelittlewhitebook
Twitter & Instagram: @ElectroluxPh
Flickr: flickr.com/photos/electrolux-design-lab
Pinterest: pinterest.com/electrolux
Healthier Lifestyle with Sharp Plasmacluster Ion Technology

For a few weeks, I have been suffering from bad rhinitis. My nose has been so sensitive with smell, smoke and anything foul smelling. It has been part of my DNA structure and I had to deal with it eversince I have been in this world. Mind you, it is so dreadful that makes me unproductive the entire day from excessive sneezing. 

Many people know that outdoor air is dangerous to the health because of pollution, but what most people are generally unaware of is that indoor air can be just as unsafe and hazardous to one’s health. A suggestion to better protect ourselves is to have a healthier way of life, starting with a nutritious diet, regular exercise (cardio, in particular) and enough restful sleep. At least we have a significant layer of protection to help improve our lives.
 
But what about the air we breathe? While we do not have a large amount of control over outdoor air pollution, we can definitely lessen indoor air pollution. One way to do is to make sure the indoor space is well-ventilated to get rid of common pollutants such as mold and pollen, cigarette smoke, residue from cleaning products and pesticides, gases, paint and other building materials, pet dander or skin flakes, dust mites and feces. Having a badly ventilated indoor space can trigger allergic reactions, headaches, and flu if not tended to. Worse, indoor air pollutants like airborne viruses (Airborne H5N1 Avian Flu Virus, SARS Virus, H1N1 Human Influenza Virus, New Type H1N1 Human Virus, or Corona Virus) can lead to more serious health risks.
 
The most effective way to keep these airborne threats at bay is to use an air purifying technology which can greatly improve air atmosphere and quality. One such technology is the highly efficient Plasmacluster Ion (PCI) Technology, only from Sharp. Sharp PCI works in three steps: Positive and Negative ions (positive ions of Hydrogen, negative ions of Oxygen) similar to the ones found in nature are released to clean the air, water molecules then congregate around each ion to stabilize it, deactivating the effects of airborne threats, and then return to the air as water.
 
Sharp’s technology PCI helps make airborne viruses, bacteria, allergens and microbes inactive and incapable of spreading, thus providing up to 99% protection to your home or. As a bonus, it also keeps the room odor- and mold-free. It also prevents dust from accumulating by removing static electricity which makes dust stick and gather, and promotes better skin moisture by locking in moisture on the skin surface.
 
So whether it’s the living room, the bedroom, kitchen, car, or even the office, trust Sharp’s Air Purifiers to clean the air and make it more breathable.
 
For the family, there is no such thing as too safe when it comes to the air we breathe. This is the reason why Sharp continues to come up with unique and innovative products to make the home safe and suggests different ways in order to Filipinos to live and maintain a healthier lifestyle.
 
This is a commitment pushed by Sharp through its “Our Brand, Our Pride” philosophy a pledge to uplift the quality of Filipinos’ lives through exceptional products.
 
For more about Sharp products, visit  www.sharp.ph or join the brand on Facebook at Facebook.com/Sharp Philippines.
When I was blessed to have a little girl, I was so happy because I have a living doll that I can dress up with. There are a lot of brands in the market too, which has cute designs but are not absolutely eye catching. What I like in the brand of clothing is for the little girls to look elegant. So glad that Lemon Kiss is exactly what I am looking for. They are launched in SM department stores since 2003.

Their items are so stylish, updated in terms of the latest trend in fashion and express the playful character of these little girls. You have exactly what you need in their line of apparel. They have dresses, pants, skirts, blouses, shorts, overalls, jackets and etc. 

To give you an idea of their clothes, here are my sample picks: 


Lemon Kiss can be found in the following stores nationwide:
SM BACOLOD
SM BACOOR,
SM BALIWAG,
SM BATANGAS,
SM BAY CITY-MALL OF ASIA,
SM BICUTAN,
SM CAGAYAN DE ORO,
SM CALAMBA,
SM CEBU,
SM CLARK,
SM CUBAO,
SM DASMARINAS,
SM DAVAO,
SM DELGADO,
SM FAIRVIEW,
SM LAS PINAS-SOUTHMALL,
SM LIPA,
SM LUCENA,
SM MAKATI,
SM MANDURIAO,
SM MANILA,
SM MARIKINA,
SM NAGA,
SM NORTH EDSA,
SM ORTIGAS-MEGA MALL,
SM PAMPANGA,
SM ROSALES,
SM ROSARIO,
SM SAN PABLO,
SM SAN LAZARO,
SM STA MESA-CENTERPOINT,
SM STA ROSA,
SM SUCAT,
SM TARLAC,
SM TAYTAY,
AND OTHER SELECT OUTLETS


To keep you updated on what's in store, you may follow them on their Facebook page Lemon Kiss. 

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